About The Author - James Grasty
James Grasty – Co-Founder of The BroBasket
James Grasty is the co-founder and original creative mind behind The BroBasket, an innovative online retailer specializing in alcohol-themed gift baskets for men. With over a decade of experience in ecommerce, marketing, and brand development, James has helped shape The BroBasket into a go-to destination for unique, customizable gifts featuring premium beer, wine, spirits, gourmet snacks, and barware.
An entrepreneur at heart, James has launched and scaled multiple online businesses, combining sharp marketing strategy with hands-on operational expertise. His approach blends creativity with data-driven decision-making—ensuring every gift basket is as memorable as the occasion it celebrates.
A self-proclaimed beer, wine, and spirits enthusiast, James personally curates the alcohol selection featured in The BroBasket’s gift baskets—always on the hunt for standout bottles and craft favorites to surprise and delight customers. When he’s not working or spending time with his wife and two young kids, you can usually find him at a local brewery, winery, or distillery, exploring the latest releases and trends in the world of drinks.
Beyond building The BroBasket brand, James is passionate about helping other small businesses succeed online. Through his consulting work at Yecommerce, he’s guided ecommerce stores across the U.S. in SEO, paid advertising, and conversion optimization.
Areas of Expertise:
- Alcohol-themed gifting & custom gift basket design
- Curating premium beer, wine, and spirits
- Ecommerce growth strategy & Shopify optimization
- SEO & digital marketing
- Paid advertising (Google Ads, Meta Ads)
- Brand partnerships & corporate gifting programs
Connect with James:
Let customers speak for us
Perfect gift for someone turning 21 years old. Quality delivered on time and a different gift than anyone else’s.
Very good gift and they loved them
Loved the basket I purchased. The basket itself was nice, the snacks were great and I loved the small batch bourbon and Whistle Pig Rye I selected. The basket was a top choice at the auction I purchased it for. The basket and alcohol also came packaged very well ensuring nothing was broken.
I ordered a Bourbon basket and there were some issues with the delivery. James was amazing in helping me and explained all the details. He turned a bad situation into a good one. Much appreciate all your help with my order! Great customer service!!
This gift was wonderful. My Husband was truly surprised and enjoyed everything.
He loved it! I added the shaker to complete the set. It was definitely a hit.
My sister in law was so happy when she received her gift. Was very impressed with the various flavors that came in the package.
Awesome bundle! The copper cup really helps with the making of the Moscow mule!! The chocolate tastes amazing!! I recommend this bundle 10-10!!
I bought this for my husband for our anniversary. On the whole, they were really good. Neither of us cared for the way this Mai Thai tasted, but everything else was great! The box arrived at my home with damaged contents, but on contacting customer service, they took care of me right away and made it right. I would highly recommend both this company and the product. We were very pleased and I was happy with the customer service!!
I bought this for my husband for our anniversary. On the whole, they were really good. Neither of us cared for the way this Mai Thai tasted, but everything else was great! The box arrived at my home with damaged contents, but on contacting customer service, they took care of me right away and made it right. I would highly recommend both this company and the product. We were very pleased and I was happy with the customer service!!
